Ukukhangisa emsakazweni

Ukushesha kwempilo yesimanje, lapho umzuzu nomzuzu uyigugu, futhi kufanele ngaso sonke isikhathi ugcine umunwe wakho ekushayeni, akushiyi cishe isikhathi sokufunda amaphephandaba, futhi ngezinye izikhathi ngisho nokubuka i-TV. Kodwa ufuna ngempela ukuqaphela izenzakalo zamanje.

Umsakazo namuhla ovumela, ukuhlanganisa ibhizinisi nentokozo, ukuba ngaso sonke isikhathi “sazi,” hhayi kuphela mayelana nempilo yezombangazwe, yezomnotho noma yamasiko, kodwa nalokho okutholakele kanye nezimpumelelo ezenza ukuphila kwethu kube lula kakhulu.

Njenganoma iyiphi enye imidiya (imidiya), umsakazo ungumthombo wokukhangisa, futhi umthombo uyasebenza kakhulu. Phela, ngenkathi wenza imisebenzi yasendlini, uhamba ngezithuthi zomphakathi, noma umane uphumule emathangeni emvelo, ungajabulela umculo, ohlanjululwa ngezikhathi ezithile ngemilayezo yokukhangisa. Ngesikhathi esifanayo, ngesikhathi sokukhangisa, ngeke ukwazi ukuphazanyiswa njalo ngokufuna igagasi elisha (njengoba, isibonelo, endabeni yokukhangisa kuthelevishini) noma umane weqe ngokuvula ikhasi lomagazini noma iphephandaba.

Umsebenzi oyinhloko nenjongo yokukhangisa emsakazweni ukwakha umyalezo wokukhangisa ongavusa umcabango wabathengi abangaba abathengi bomkhiqizo noma isevisi ekhangisiwe. Ukuze wenze lokhu, kubalulekile ukubandakanya umlaleli ngokwakhe esimweni esichazwe, ukumthonya ngezwi, i-tempo yokukhuluma, kanye nokuhambisana nomculo namahlaya.

Kumele kushiwo ukuthi inzuzo engenakuphikwa yokukhangisa komsakazo ukukhululeka nobuqotho bayo, ngoba ngokuvamile ukukhangisa kwethulwa ngendlela yokuthuthukiswa.

Ngenxa yobubanzi bendawo yokusakaza, ukukhangisa komsakazo kuthonya inani elikhulu labalaleli, kuyilapho iziteshi zomsakazo eziningi ezikhona zenzelwe izigaba zeminyaka ehluke ngokuphelele, okuthandwa ngabalaleli, abakuthandayo kanye nokubukwa komhlaba (chanson, retro, umculo wama-80s, rock nomculo odumile). Enye yezingxenye ezibalulekile zokukhangisa ngempumelelo nangempumelelo izinkomba ezinjengokukhethwa kwe-airtime, kanye nemvamisa yokusakazwa kokukhangisa.

Ekukhangiseni emsakazweni, kubalulekile ukusho njalo nangokucacile ngangokunokwenzeka umkhiqizi womkhiqizo noma isevisi ekhangisiwe, izinzuzo zomkhiqizo okhangiswayo, igama lawo okufanele limenyezelwe okungenani izikhathi ezintathu phakathi nevidiyo - ekuqaleni umyalezo, phakathi nasekupheleni. Uma udala umkhiqizo wokukhangisa, khumbula ukuthi ulwazi lokuzwa kufanele ivezwe ngemishwana emifushane equkethe ubuningi bamagama ayisishiyagalolunye emushweni ngamunye.

Ukusebenza okuphezulu kokukhangisa komsakazo kuncike ngqo kumasu okwakhiwa ngawo: i-melodic futhi, okubaluleke kakhulu, ukuhambisana komculo okukhumbulekayo, isizinda esikhethwe kahle (ukucula kwezinyoni, umsindo wolwandle, izwi elimnandi), isichazamazwi esihle somuntu. ukukhangisa umkhiqizo, njll. Umculo okhethwe kahle, ingoma kanye nesizinda kuzoba uhlobo lwekhadi lokushaya lento ekhangisiwe, lapho umlaleli ezokwazi ukubona umkhiqizo phakathi kwezinye izinto eziningi zokukhangisa, kanti, lapho usugxilile ezingeni lokungazi lutho, inhlangano enjalo izoholela umthengi ongase abe ngokoqobo.

Ngosizo lwemiphumela yangemuva nomsindo ethinta isimo somzwelo, umthengi ubona ngeso lengqondo isithombe, umcabango ovusayo kanye nesifiso sokuba ngumnikazi walo mkhiqizo, ngaphandle kwalokho okunzima ukucabanga ukuphila okunethezekile. Ngaphezu kwalokho, ngezinga eliphezulu lokuphumelela, ukukhangisa komsakazo kuthengwa kakhulu kunokukhangisa kumabonakude, okwenza kukhange kakhulu kubakhangisi.