Ungalikhuthaza kanjani iqembu? Bathini ongoti bezokumaketha ngalokhu?

Ungalithuthukisa kanjani iqembu lomculo? Ukuphromotha iqembu lomculo empeleni kulula kakhulu, ngaphezu kwalokho, kuwumsebenzi ojabulisa kakhulu. Uzodinga ubuhlakani, ukuzethemba kanye nemali encane yokuqala. Ngaphambi kokuthi uqale i-PR yeqembu, udinga ukunquma ngezithameli zakho ezingase zibe khona. Lena into yokuqala umdidiyeli okufanele agxile kuyo.

Isinyathelo esilandelayo sizoba ukuma okulungile komkhiqizo, kulokhu, ukusebenza kwezentengiselwano kweqembu lomculo kanye nemikhiqizo yobuciko balo. Ukuma uchungechunge lwezenzo zamasu nezinyathelo ezihloselwe ukudala isithombe esifanele kanye nokunqoba ukwazi komuntu.

Ngokumangalisayo, ngokwemithetho yokumaketha, ukukhuthazwa kweqembu lomculo akuqali nge-repertoire, kodwa ngalokho okubhekwa njengesibili: igama lokudala leqembu, ngokudala i-logo yomuntu siqu nesithombe esijwayelekile seqembu.

Lezi yizinto ezintathu okufanele zifakwe enkumbulweni yabantu ngisho nangaphambi kokuba iqembu livele esiteji esikhulu noma esincane. Konke lokhu kufanele kwenziwe ekuqaleni, noma esikhundleni sokulungiselela, isigaba se-PR, ngoba inhloso yethu ukukhuthaza umkhiqizo, futhi ngenxa yalokhu kufanele kube khona kakade, okungenani esimweni sombungu.

Izindawo eziyinhloko ze-PR:

• into yokuqala eyenziwayo lapho kukhuthazwa iqembu lomculo ukuqopha i-disc yokuqala, bese isakazwa: ithunyelwa kuzo zonke izinhlobo zeziteshi zomsakazo, ama-nightclub, ama-disco, izitudiyo zokuqopha kanye nemikhosi yokucula.
• ukuhlela amakhonsathi amancane emakilabhini noma kwezinye izindawo zomphakathi, ecula emikhosini ehlukahlukene yomculo evulekile. Emicimbini enjalo, kulula kakhulu ukuthi iqembu eliqalayo lithole abalandeli balo bokuqala.
• Ngebhendi yokuqala, akukho lutho olungcono kunokuthola i-PR ngokwenza njengesenzo sokuvula abadlali abadumile. Amaqembu amaningi ezinkanyezi aqala imisebenzi yawo ngokudlala okunjalo, futhi aqinisekisa ngesibonelo sabo ukusebenza okungavamile kwale ndlela.
• ukukhiqizwa kweqoqo lezinto ezizosatshalaliswa ngabagqugquzeli: amaflaya, amapheshana namaphosta anemidlalo ezayo. Ingxenye yolwazi yale ndlela ingase futhi ihlanganise ukwakhiwa kwewebhusayithi yomuntu siqu. Vele ukhumbule ukuthi ikhwalithi yesixhumi esibonakalayo kumawebhusayithi eqembu lomculo idlala indima enkulu - akufanele ibe yinto encane, kodwa akufanele ithuse ngokugabadela kwayo okwedlulele.
• ukuthumela okurekhodiwe okulalelwayo nemibhalo ethokozisayo, kanye nolwazi ngemisebenzi yeqembu ezinkundleni zokuxhumana - emaqenjini abo nawabanye abantu. Zibeke njengabaculi asebezakhele igama – musa ugaxekile, kodwa ungashiyi abangaba abalandeli bakho isikhathi eside ngaphandle “kwesilinganiso sobuhlakani bakho.”

Inqubomgomo yokukhangisa yeqembu

Indlela yokukhuthaza iqembu ukuze liphumelele, kodwa futhi libe nomnotho? Abakhiqizi abaningi be-novice babuza lo mbuzo - futhi bathola izixazululo ezithakazelisa kakhulu: kunezindlela eziningi zokukhuthaza iqembu lomculo ngaphandle kokutshalwa kwezimali okukhethekile.

1. Ukusabalalisa amapheshana kuyinketho ebiza kancane, kodwa akuqinisekisi imiphumela esebenzayo.
2. Izingosi zokuxhumana zingenye yezindlela ezidume kakhulu zokukhangisa kwamahhala ku-inthanethi, okukuvumela ukuthi uwine abalaleli ngaphandle kokusebenzisa imali.
3. Ukukhangisa kwangaphandle kuyindlela yokukhangisa ephumelelayo, kodwa hhayi eshibhile. Enye indlela ukusabalalisa amaphosta namaphosta omculo ezindongeni zezakhiwo, izindlu, izimoto nezinye izindawo zamahhala ezifinyeleleka kalula.
4. Ukukhangisa kwezingubo kuyisiqondiso esisha embonini yokukhangisa. Ukukhiqizwa kwezimpawu zokukhangisa ezingutsheni kugcwele inzuzo ezinzile kanye nezinzuzo eziningi: ukuqina kwezinto zokukhangisa ngokwazo, ukunyakaza kwayo njalo, ukusebenza.

 Sifingqa konke okushiwo mayelana nendlela yokukhuthaza iqembu labaculi abasafufusa, singaphetha ngokuthi ziningi izindlela zokuphromotha ngempumelelo futhi zivuselelwa njalo - kubalulekile ukulandela izibuyekezo ezindabeni ezinjalo. Kungcono uma phakathi kwamalungu eqembu umuntu oyedwa ebambe iqhaza (engamele) umsebenzi wokukhiqiza. Umsebenzi wakhe ukucabanga ngesu leqembu lokuthuthukisa kusukela ekuqaleni kuze kube sekugcineni (ukunquma ukuthi iyiphi indlela, nini futhi kuphi, nokuthi yimalini ezosetshenziswa kukho).